How even shy people can master the art of schmoozing.

It’s hard out there for an introvert—especially when it comes to working a room. For the less outgoing, “attending a networking event can be like diving into a mosh pit,” says Nancy Ancowitz, business communication coach and author of Self-Promotion for Introverts. “It’s downright scary.” As many as 50% of Americans are introverts, according to Susan Cain, author of the 2012 best-seller Quiet: The Power of Introverts. While conventional wisdom holds that shy types are at a disadvantage in the business world, there are some lesser-known benefits to being among the more reserved. Research by Wharton management professor Adam Grant, for example, found that introverts are more effective leaders, and a recent Cambridge University study found they’re more adaptable in the workplace than their extroverted colleagues.
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